The Board of Practical Training (Eastern Region), BOPT(ER), an autonomous body under the Ministry of Education, Government of India, implements The Apprenticeship Act 1961 and facilitates apprenticeship training through the National Apprenticeship Training Scheme (NATS) across eastern and north-eastern India.
BOPT(ER) bridges the gap between academic learning and industrial training, ensuring graduates and diploma holders become industry-ready professionals.
The National Apprenticeship Training Scheme (NATS) is a flagship programme under the Ministry of Education, Government of India, aimed at enhancing the employability of India’s youth by providing practical, on-the-job training in the industries. NATS is one of the largest skill development initiatives in the country, designed to bridge the gap between classroom learning and Industrial requirements.
Vision: Building a future-ready workforce for “Viksit Bharat 2047.”
“BOPT(ER) Reelathon” is a creative initiative promoting NATS through short, engaging social media videos or Reels. It inspires individuals to creatively showcase the benefits of apprenticeship training.
The competition aims to make apprenticeship more relatable and impactful among youth, highlighting real journeys and success stories while expanding NATS awareness through digital and social platforms.
Open to: Everyone
Strictly 30–90 sec
Vertical 9:16, 1080×1920+
MP4 / MOV, ≤ 150 MB
Original or licensed only
To uphold the dignity of BOPT(ER) and the Ministry of Education, all participants must adhere to the following conduct and submission rules.
| Sl. No | Criteria | Description | Weightage |
|---|---|---|---|
| 1 | Relevance to NATS Theme | Creatives must address topics from the theme mentioned above. Candidates may also use one or more themes for their creatives. |
10% |
| 2 | Creativity and Originality | Uniqueness Presentation Innovative Approach |
10% |
| 3 | Communication Effectiveness | Easy of Understanding Selection of words and phrases |
10% |
| 4 | Engagement and Impact | Number of Likes Number of Views Number of Reposts Number of Comments Number of Reshares |
50% |
| 5 | Content / Creatives Quality | Audio and Visual Quality Overall Production |
10% |
| 6 | Adherence to Guidelines | Video length Format Instagram, Facebook collaboration |
10% |
Disclaimer: The evaluation criteria are subject to change at the time of assessment.
Anyone can participate; there is no age limit. A team can have up to 3 members.
Yes, registration is compulsory for your reel to be evaluated for the competition.
The reel should be ideally between 30 to 90 seconds.
Yes, two new themes are announced every month. Reels developed based on these themes are valid only for that month.
Reels should be submitted on the BOPT(ER) website under the “Reelathon Section”. Participants must tag BOPT(ER) for collaboration on social media handles. To know more, check the BOPT(ER) Reelathon Guidelines (Link: ).
Yes, you must use the official hashtags and BOPT(ER) social media tags mentioned in the contest guidelines document, along with any other relevant tags of your choice that do not violate the guidelines.
BOPT(ER) reserves the right to make edits or modifications for promotional or official purposes.
Yes, you may use music, voiceovers, or other effects, as long as the content remains appropriate and aligned with the theme. Ensure that all content used complies with copyright laws.
Participants can win up to ₹1,00,000 and receive certificates of participation.
The submission deadline will be mentioned in the official announcement guidelines.
No, reels can be made in Hindi, English, or a mix of both.
There is no limit; participants can upload multiple reels.